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Paid Social Associate

SOCIALFLY is a social media marketing and influencer agency specializing in fashion, beauty, e-commerce, and hospitality brands. We are looking for a Paid Social Associate! This position is perfect for someone who loves numbers, excel, social advertising, social strategy, budgeting, and A/B testing.

MISSION:
To support and manage exceptional, cut-above-the-rest social media strategies for clients via the placement of paid media across Facebook, Instagram, Pinterest, Twitter, Youtube and Snapchat. Ensuring strategy always aligns with current client needs and that their goals are both met and surpassed.

Main Responsibilities: 

  • Works with Account teams and Paid Social Manager to determine advertising strategies for clients on Facebook, Pinterest, LinkedIn, YouTube, Twitter, Snapchat, and Instagram.
  • Place all ads and perform A/B Testing
  • Monitor all ads daily to ensure optimization
  • Manage client social ad budgets 
  • Provide advertising reports to Account team weekly and monthly
  • Clearly articulates ad performance to clients and provides ongoing recommendations
  • Works closely with Accounts and Creative to create compelling advertisements
  • Forecast performance based on spend levels and ad types
  • Achieve the following client KPIs: target CPM, target ROAS, target CPE, target CPV, target CPC

Qualifications & Requirements:

  • 1+ years relevant digital agency experience in a media buying role
  • Experience with conversion focused campaigns is a plus
  • Excellent understanding of social media advertising, especially Facebook ads.
  • A love of social media and stays up to data in the constant changing of social media
  • Media buying and planning experience
  • The ability to clearly communicate findings and ideas to clients 
  • Knowledge of excel and power point
  • Ability to analyze date and provide reporting¬∑  
  • Knowledge of Adwords/PPC a plus!  
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